The Belgian Waffle Co. has emerged as a leading force in the dessert industry in India. The company, which was established in 2015, has relived the traditional waffle image by bringing in a new level of fun to the concept. The Belgian Waffle Co. was established by Shrey Aggarwal and was co-founded by his wife, Alisha. The company started its travel when Shrey was in Manila. He came up with the idea of ice-cream waffles and decided to produce them in India, where ice cream was the dominant sweet treat.
According to the latest information, The Belgian Waffle Co. has expanded to become a thriving franchise business with 450 operating stores in 160 cities in India Nepal. This article delves into the details of Belgian waffles franchise cost, business opportunities, the process of becoming a franchisee, and the potential returns on investment (ROI).
The Belgian Waffle Co. Franchise Overview
Belgian waffles are a type of dessert that is loved by peole all around the world, and The Belgian Waffle Co. has brought it into the Indian market with their own very creative way. The company provides a range of items, such as uniquely named waffwiches–waffle sandwiches prepared with tempting flavors like honey, maple butter, Nutella, along with others. They also serve mini combos, waffle cakes, sundaes, coolers, and shakes.
This is a brief presentation of the Belgian Waffle Co.’s footprints:
- More than 450 outlets located across 160 cities in India as well as Nepal.
- 220 franchise partners.
- Over 45,500 waffles sold every day.
The company functions based on the franchise principle that allows young businessmen to start their own business under the recognized company name. A Belgian Waffle Co. franchise possessed a remarkable profitability potential thanks to the increasing demand both for fast food and desserts in India.
Types of Outlet for Belgian Waffles
Belgian Waffle Co. has a Kiosk franchise model for two types of outlets: the Mall and the Cafe. Each model has a different type of configuration, investment, and personnel requirements. So, each one can be looked at more closely. Let’s take a closer look at each.
1. Kiosk (Mall)
Character of the Kiosk is for machines to be located in mall spaces as well as on other premises. This may be the most attractive option for businessmen who are considering opening a fast food outlet near busy zones.
- Space Requirement: 80 sq. ft or more.
- Franchise Fee: INR 3.5 Lakhs.
- Setup Cost: INR 8.5 Lakhs.
- Total Investment: INR 12 Lakhs.
- ROI: 14 to 16 months.
- Staff Requirement: 2 to 4 employees.
- Belgian Waffle Types of Outlets
The Belgian Waffle Co. offers two types of franchise models: the Kiosk (Mall) and the Cafe. Each model has its own set of space, investment, and staffing requirements. Let’s take a closer look at each.
2. Cafe
A Cafe model provides a layout that is broader and half larger space for seating and a variety of different menus. It is a better start for those who want the customers to sit, relax, and eat waffles and drinks at a home-like club.
- Space Requirement: 200 sq. ft or more.
- Franchise Fee: INR 5 Lakhs.
- Setup Cost: INR 13 Lakhs.
- Total Investment: INR 18 Lakhs.
- ROI: 14 to 16 months.
- Staff Requirement: 5 employees.
Profitability of Belgian Waffle Franchise
If you are thinking about the profitability of owning a Belgian waffle franchise, then the answer is a loud yes. The franchise operates in a fun and rewarding atmosphere with an appealing business model. Because of the fact that waffles are quite new in India, there is only a few restaurants that serve waffle with an as low competition level as compared to the fast-food centers.
Furthermore, the company has engineered a well-thought-out format for the outlets with provisions of expert backing to the franchisees starting and running their stores. The market keeps turning over customers who are looking for quick snacks and desserts and have a vibrant brand.
Key Factors Contributing to Profitability:
- Brand Identity: It is the customer’s preference on quality and dependability that has made The Belgian Waffle Co. a household name in a short time on the market.
- Different Combination of Products: The waffwiches, waffle cakes, sundaes, and shakes are the main reasons for the brand’s success in the market.
- Massive Following: The brand takes care of every individual from hard-core waffle people to health-conscious 0% maida eaters, and still, their goods continued being super want-able.
- Helpful Franchisee: The company supports franchisees by helping them with operational, marketing, and product development work.
Steps to Apply for a Belgian Waffle Franchise
If you have the intention of being the owner of a Belgian Waffle franchise, the application stage is not too complicated. Here are the steps you need to follow in order to be the part of this successful brand:
Step 1: Visit the Official Website
Navigate to the official homepage of The Belgian Waffle Co. (www.thebelgianwaffle.co) to get your journey started.
Step 2: Fill Out the Franchise Form
On the site, you will see the franchise form. Insert your important information, such as the first name, address, city, contact data, tertiary education degrees, and previous employment records.
Step 3: Application Review
Immediately upon the submission of your application, the Belgian Waffle team will go over your credentials to ascertain your eligibility for franchise ownership.
Step 4: Approval and Meeting
After the adjudication of your application, one of the members of the team will call you to deliberate about the most relevant documents, finances, and future steps. A definite date will be set for the meeting to further nutshell the issue.
Step 5: Franchise Agreement
That is accomplished after the first meeting, you as the franchisee will sign the franchise agreement, and the agreement will thereby stamp the start of your journey to becoming a Belgian Waffle Co. franchisee.
Step 6: Setup and Launch
With assistance from the Belgian Waffle Co. team, you will get your franchise unit running, hire staff, and prepare yourself to begin the waffle-serving business.
What to Expect as a Franchisee
Being a Belgian Waffle Co. franchisee will allow you to access the assistance of the parent company to the maximum extent. The company will help you with the following:
Store Design: They are really helpful in the process of creating a layout that reflects the brand’s theme.
Staff Training: Sharpening your staff’s expertise and practicing structured activities so that the work process goes smoothly are of the key components of the employee training course.
Marketing: Continuously offering promotion strategies and thereby boosting the influx of buyers to your kiosk.
Product Development: The business undertakes regular new product launches for the purpose of ensuring the innumerability and popularity of the menu.
The brand further offers a flexible menu that can be customized in order to meet the preferences of the local community, thereby increasing your customer base.
Belgian Waffle Menu Highlights
The Belgian Waffle Co. offers a diverse menu that can appeal to a wide range of customers. Some popular items include:
- Waffwiches: These include flavors such as honey butter, maple butter, Nutella, blueberry cream cheese, and almond cocoa butter.
- Double Chocolate Waffles: Triple chocolate, dark and white fantasy.
- Waffle Cakes: Berry red velvet, death by chocolate, and almond brownie.
- Sundae: The lotus biscoff, choco brownie, and red velvet berry sundae are some of the options you should try.
- Beverages: Nutella shakes, KitKat shakes, iced tea, and the signature coffee.
Also see – Pizza Hut Franchise in India, Cost and Requirements
FAQs
1. How much does a Belgian Waffle franchise cost?
The franchise cost depends on the model:
Kiosk: INR 12 Lakhs (Total Investment)
Cafe: INR 18 Lakhs (Total Investment)
2. How long is the ROI for a Belgian Waffle franchise?
The estimated ROI for both the Kiosk and Cafe models is 14 to 16 months.
3. Who owns The Belgian Waffle Co.?
The Belgian Waffle Co. was founded by Shrey and Alisha Aggarwal in 2015. It is operated by Bloombay Enterprises Pvt. Ltd.
4. How many Belgian Waffle outlets are there?
The Belgian Waffle Co. operates over 450 stores across 160 cities in India and Nepal.
Conclusion
For those who enjoy the food industry, owning a Belgian Waffle Co. franchise can be a very profitable and joyful experience. This will give you such an adventure of seeing your customers’ smiling faces and your financial status begin to green and grow if you take your seat in the Models of the Franchise and the growing demand of the consumers’ support through the parent company. You are a success in this case also. If you choose the Kiosk model or the Cafe model, the Belgian Waffle franchise offers a white-knuckle opportunity to become a big name in their brand that is still proud of having it present in India and other countries.
Rohan Thakur, a business consultant with over 10 years of entrepreneurship experience, is the lead persona who presents the gospel to the people. He specializes in showing individuals the way to open new businesses and get franchises. Rohan makes suggestions regarding market research, finance, and business, therefore, many young entrepreneurs can achieve the stable stage of their development.
